coldplay - kaleidoscope
CASE STUDY

 

OBJECTIVE

Atlantic Records tasked The Syndicate to develop and execute an on-the-ground marketing initiative at festivals across the country. The goal was to create awareness for the release of the Kaleidoscope EP among like-minded fans.

EXECUTION

Developed a street marketing campaign from ideation to execution at three major music festivals in the U.S. The campaign expanded Coldplay’s current fan base while creating buzz around the new Kaleidoscope EP.

  • Deployed a 12-day campaign during 3 music and arts festivals

    • Bumbershoot, Seattle, WA

    • Lollapalooza, Chicago, IL

    • Outside Lands, San Francisco, CA

  • Activated 50+ Coldplay fans as street marketing representatives to vocally promote the Kaleidoscope EP

  • Distributed branded kaleidoscopes and sticker sheets to festival attendees in support of the release

IMPACT

  • 925K+ festival attendees reached

  • 16,000 branded sticker sheets distributed

  • 4,000 promotional kaleidoscopes distributed

  • Kaleidoscope EP reached #2 on the Billboard Top Digital Charts in summer 2017